Companies are getting flatter and more digital, which requires more communication among team members. Employees expect frequent feedback to bolster their performance, learn and develop, and feel a valued part of your organization. Managers are listening. More than 36% of HR managers say that their company is increasing feedback frequency.
Empirical evidence is clear: continuous feedback is better. It focuses on the future instead of the past, removes judgment from the feedback, and fosters two-way conversations that make the employee feel listened to. Here are some more reasons why switching to continuous feedback makes sense.
Companies need to be agile
Today’s businesses are more complex, globalized, and operate in highly competitive environments. They need to be agile to avoid getting disrupted. This new reality has them switching from elaborate, multi-year plans to shorter-term, project-based work. Annual or biannual feedback systems of the past century don’t work in these fast-paced work environments.
Employees are more than workers
Today’s employees are more purpose-driven than factory workers a century ago when supervisors used performance reviews to maximize tasks done. The COVID-19 pandemic has only served to boost that need for a sense of purpose.
Today’s employees are more purpose-driven than factory workers a century ago when supervisors used performance reviews to maximize tasks done. The COVID-19 pandemic has only served to boost that need for a sense of purpose. It gives your team members a sense of purpose, drives engagement, and motivates them to deliver high performance.
Feedback, feedforward, frequency
Traditional feedback is backward-looking and more focused on processes, documentation, and compliance. Continuous feedback is more like feedforward, forward-looking, and with a focus on coaching for constant development. The former dwells on past performance, and the latter focuses on how the employee can prepare for the company’s future needs.
Even more than its forward-looking aspect, it’s the frequency that gives continuous feedback its performance-boosting power. When employees feel they are making progress and getting ongoing support, their drive to succeed is at its peak.
Modern times require companies to shed outdated, ratings-based feedback models that thwart employee engagement, innovation, and productivity. The feedback that’s frequent—daily, weekly, monthly, or post-project—forward-looking, and development-focused gives your people a sense of purpose and helps them achieve their peak performance.
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